SEO playbooks for founders who'd rather ship product.
Hard-won lessons from publishing hundreds of articles on autopilot, the honest breakdown of every tool we've tried, and the new playbook for ranking on Google AND in ChatGPT. No fluff, no upsells buried in the footer.
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10 articlesI Shipped 47 Articles in 30 Days Without Writing a Single One
A raw breakdown of what happened when I let an autonomous content pipeline publish every article on a fresh domain for 30 days. Real numbers, real costs, real rankings. Including the three things that broke on day 8.
Read article →Why AI Content Doesn't Rank (And the Fix Everyone Missed)
Google's Helpful Content Update gutted AI-written sites. Everyone blamed the robots. They were wrong about why. The real culprit isn't the model. It's the prompt. Here's what Google is actually catching, and the exact prompt architecture that passes.
Read article →Ahrefs vs Semrush vs GrowganIc: I Ran the Numbers So You Don't Have To
I've spent $14,000 on SEO tools in the last three years. Here's the honest breakdown of Ahrefs, Semrush, and GrowGanic. What each one actually does, where each one wins, and which one belongs in your stack at 2am when you have to ship content.
Read article →How to Rank in ChatGPT: The 5 Signals That Actually Matter in 2026
A reader asked ChatGPT about our product last week and the answer cited us as the top source. Here's the reverse-engineered playbook: the five specific signals that decide whether ChatGPT surfaces your content, how to check if you're already eligible, and the three-step fix that moves most sites.
Read article →The 10-Hour SEO Playbook for Solo Founders
SEO eats founders alive. The advice is endless, the tools are expensive, and the compounding takes six months. Here's the exact 10-hour-per-month system I use. The non-negotiable steps, the ones you can skip, and what happens if you're too busy shipping product to do any of them.
Read article →The Hidden Cost of AI Content (And What Most Pipelines Get Wrong)
Everyone talks about how cheap AI content is. Nobody talks about what it really costs. I burned through significant budget before I figured out where the money actually goes, and the three things that turn cheap generation into expensive mistakes.
Read article →The Real Reason Google's HCU Destroyed AI Content Sites (Hint: It Wasn't the AI)
In March 2024, a lot of AI content sites lost 60-90% of their traffic in a single week. The story everyone wrote was wrong. Google wasn't detecting AI. It was detecting a different pattern entirely, and most people still haven't figured out which one.
Read article →Is Ahrefs Worth It in 2026? The Honest Review After 3 Years of Paying for It
I still pay for Ahrefs. I also think most solo founders shouldn't. Here's the three-year breakdown. What Ahrefs is genuinely the best at, what it's overbuilt for, and the exact revenue stage where it finally pays for itself.
Read article →How to Rank a Brand New SaaS Domain in 90 Days (The Exact Weekly Schedule)
In January I gave myself 90 days to rank a brand new domain for a head term in a competitive niche. Here's the exact weekly schedule I followed, what ranked when, and the three things that broke along the way. Copy this schedule if you want. It's what I'd do if I were starting over.
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