Free Meta Tag Generator

Title tag. According to Moz, title tags remain the second most important on-page ranking factor after content. Google displays your title tag as the clickable headline in search results. Keep it under 60 characters to avoid truncation. Place your primary keyword near the beginning. Every page on your site should have a unique title that accurately describes the content.

Meta description. Not a direct ranking factor, but it heavily affects click-through rate (CTR). Google shows your meta description as the two-line snippet below the title in search results. Keep it between 150 and 160 characters. Write it as a compelling summary that includes your target keyword and gives searchers a reason to click. If you leave it empty, Google will pull a snippet from your page content automatically, and the result is often worse than a hand-written description.

Robots tag. Controls how search engine crawlers handle your page. The default value is index, follow, which tells crawlers to index the page and follow its links. Use noindex for pages you want to keep out of search results, like thank-you pages, internal search results, or staging environments.

Canonical URL. Prevents duplicate content issues by telling search engines which version of a page is the original. If the same content is accessible at multiple URLs (for example, with and without a trailing slash, or with tracking parameters), the canonical tag points to the preferred version. This consolidates ranking signals instead of splitting them across duplicate URLs.

Viewport tag. Required for mobile-friendliness. The standard value is width=device-width, initial-scale=1.0. Without it, mobile browsers render pages at desktop width and zoom out, which fails Google's mobile-friendly test. This generator always includes the viewport tag.

Open Graph (OG) is a protocol created by Facebook that turns any web page into a rich object when shared on social media. Research from OkDork and BuzzSumo shows that articles with Open Graph images get 2x more engagement on social platforms. When someone shares your URL on Facebook, LinkedIn, Discord, Slack, or iMessage, the platform reads your OG tags to build the preview card. Without OG tags, platforms attempt to guess your content from the page, and the result is usually a broken or ugly preview with no image.

The five core OG tags are og:title, og:description, og:image, og:type, and og:url. The image is the most impactful. Use at least 1200 x 630 pixels for the best display across all platforms. Smaller images may appear as a tiny thumbnail instead of a full-width card, which dramatically reduces engagement. Keep your image file under 1 MB so it loads quickly when the platform fetches it.

Twitter (now X) supports two main card types. summary displays a small square thumbnail next to the title and description. summary_large_image displays a large banner image above the title and description, which gets significantly more clicks and engagement.

Twitter falls back to Open Graph tags if no Twitter-specific tags are present. That means if you already have OG tags set up, your Twitter previews will work automatically. The main reason to add Twitter-specific tags is to override the OG values, for example using a different image ratio or a shorter title optimized for Twitter's layout. The twitter:site tag associates the card with your Twitter handle, which can increase brand visibility when your content is shared.